Forus is proud to announce its new partnership with technology company LOUHE. This collaboration will see Forus offering LOUHE’s cutting-edge AI-powered security solutions as a part of their already extensive service portfolio, with a shared goal of transforming the security landscape.
Forus, a well-known brand in Estonia, is rooted in traditional security services. However, Forus has diversified its offerings to include facility management, energy efficiency and sustainability, while expanding to mobility services like ride sharing, taxis and business-class car services in the recent two years. The company operates widely in the Baltics, with a strong presence in Estonia. They aim to provide services that help individuals and businesses feel safe and secure while simplifying daily operations and reducing their environmental footprint.
Revolutionising the Security Industry
According to Forus, the decision to collaborate with LOUHE was driven by the innovative nature of the technology. “LOUHE takes something traditional – physical security services – and revolutionises it,” says Einar Laagriküll, Member of the Management and Board of Forus. “The physical security business has been quite stagnant for decades. LOUHE offers a completely new solution which tries to break the barriers and revolutionise the traditional security industry.”
LOUHE’s solutions seamlessly complement Forus’ existing security services, offering enhanced transparency and more proactive management of security incidents helping to pinpoint anomalies in behaviour or ecosystem that customers have. By processing vast amounts of data that would typically go unused, LOUHE’s AI can identify anomalies and potential risks in real-time.
“At LOUHE we are very excited about the possibility of working with Forus, a leading professional in their field. Their expertise, combined with our cutting-edge AI-driven solutions, promises to revolutionise how security incidents are managed. Together, we can offer customers unprecedented transparency and real-time insights, pushing the boundaries of what’s possible in proactive security.” tells LOUHE’s CEO Janne Pirttilahti.
Making Physical Security More Transparent
For Forus’ clients, this partnership means access to a new level of security. “The solution helps to have transparency in real security situations and reach a higher maturity in the physical security area,” Einar Laagriküll explains. “Through LOUHE’s machine learning algorithms, we can process vast amounts of data produced by security systems that usually are neglected and can pinpoint anomalies in behaviour or systems or in the ecosystem that customers have.”
This new and proactive approach will revolutionise the way businesses handle physical security, positioning both Forus and LOUHE as leaders in the evolving security industry. By integrating LOUHE’s AI-powered solutions, customers will be better equipped to safeguard their operations, complementing the growing focus on cybersecurity with robust physical security measures.
Growth and Innovation
The partnership between Forus and LOUHE is expected to drive growth for both companies. “In the long term, we aim to not only grow together but also revolutionise both physical security and cyber security landscapes as we can complement both areas with LOUHE’s solution. There’s been a lot of focus on cybersecurity lately, while physical security has been in the background or even neglected. However, without a strong physical security foundation, you’re building on shaky ground. That’s something we hope to change with LOUHE.”
LOUHE’s advanced technology is perfectly aligned with Forus’ long-term strategic goals of becoming an innovation leader in the security sector. While Forus may have started as a traditional security company, this partnership is set to propel them into the future, giving them a competitive edge in the market.
Janne Pirttilahti states: “Partnering with Forus not only strengthens our position in the security landscape but also opens doors for LOUHE to aim for international markets. Forus’ innovative approach and industry leadership make them an ideal partner as we expand globally. Together, we’re setting the stage for groundbreaking solutions that will reshape both physical and cyber security on a global scale.”
The Role of AI in Shaping the Future of Security
LOUHE’s AI solutions offer a game-changing advantage by analysing and interpreting vast amounts of security data in seconds, a task that would otherwise take days or even weeks. “The ability to move from reactive to proactive security is the real brilliance of LOUHE’s technology,” Einar Laagriküll explains. “It’s like finding the needle in the haystack. What was once dead data sitting in logs becomes alive and actionable, providing insights that were previously inaccessible.”
The AI-driven analysis of LOUHE not only identifies current risks but also enables businesses to foresee potential security issues, ensuring that they are addressed before they escalate. “Sometimes we have a false understanding that things are ok, while actually we haven’t been able to prove that with the vast amount of security data. While you have all this data it has been impossible to analyse it the way LOUHE does it, making it possible to gain full transparency of a real situation.”
A Shared Journey Forward
Both Forus and LOUHE look forward to a fruitful collaboration that will benefit clients across the Baltics and beyond. “We’re very happy to embark on this journey with LOUHE and look forward to growing together,” says Einar Laagriküll.
“LOUHE is thrilled to begin this shared journey with Forus. Together, we aim to bring innovative solutions not only to clients across the Baltics but also to broader international markets. This partnership marks a new chapter of growth and innovation, and we’re excited to see where it will take us.” tells Janne Pirttilahti from LOUHE.
