WE ARE FORUS!
The USS Group companies providing surveillance and security services USS Security Eesti and Securitas Eesti and the real estate management company Ermeesia will begin operating under a single brand FORUS, which will offer a comprehensive solution for real estate services – maintenance, management, and security.
According to Urmas Sõõrumaa, the owner of the FORUS Grupp, merging the companies under one brand was a logical step in the current business activity. “We saw great potential and synergy between real estate maintenance, management and security companies. We also recognised the customer’s expectation to receive all commercial real estate services conveniently from one place,” Sõõrumaa said.
“By consolidating the services under a joint FORUS brand, we are relieving our customer of the everyday concerns related to real estate management and allow them to focus more on their core activities,” Sõõrumaa added.
Raul Parusk, the CEO of FORUS Grupp: “FORUS is launching a new unique service package for property owners and managers, which provides the customer with real estate management, maintenance and security services from a single place. For example, the customer can order cleaning and surveillance and security services for its property, but also more complex services related to buildings, such as designing low voltage systems, energy efficiency solutions, maintenance, administration service for office buildings, and construction and renovation works, from FORUS.”
According to Jüri Teemant, Head of Sales and Marketing at FORUS Grupp, the FORUS brand symbolises a unifier, “for all of us” translated from English. Our new brand FORUS expresses that we care for and about our employees, customers and their property and we do this by relying on our three core values: customer-based, cooperation-oriented and development-aimed,” Teemant explained.
“The logo consists of the word FORUS and a leaf motif, which symbolises growth, freshness, new approach, and new business directions. FORUS Group’s logo has a golden leaf motif. The logo of FORUS Security offering surveillance and security solutions is tulip red, which is the colour of courage, noticing, and giving help. The logo of FORUS Haldus providing maintenance and management services is spruce green, which hints at the sustainability of services and symbolises growth, stability, and security,” added Teemant.
The introduction of the new brand is starting today, and in the next two months, FORUS employees will be given new uniforms, and the vehicles will start driving under the new brand identity.
By merging under one brand, the business names of the companies will also change.
Las week, the Estonian Competition Authority approved the acquisition of Securitas Eesti AS by USS Security Eesti AS. The companies will merge in the near future and going forward the company will operate in the security business under the name Forus Security. The real estate management and maintenance company Ermeesia OÜ will become Forus Haldus OÜ.
The FORUS Group employs nearly 1,500 people in Estonia. The transition to a new brand will not lead to any changes in the company’s employment and customer relations.